Guinness Ghana Breweries Limited (GGBL) has launched a new campaign titled ‘Guinness Made of Black’ with the backing of high profile Ghanaian celebrities.
The Pan African campaign was revealed on 27th August through both Pan African and local media channels.
Led at the Pan African level by British Ghanaian musician Fuse ODG, the Guinness #madeofblack campaign celebrates Ghanaians who are not afraid to express themselves and who are carving their own path in life.
‘#madeofblack’ will provide a stage for them to showcase their flair and imagination and share their own ‘#madeofblack’ attitude.
Fuse ODG will be joined by fellow Ghanaian artists; Shatta Wale and E.L who will show how they are #madeofblack in short online videos.
These videos will ask the question ‘what are you made of?’ and give people from across the country a chance to tell their story.
Commenting on the campaign, Fuse ODG said :“Guinness is celebrating the individuals across Ghana who share the #madeofblack attitude. We’re asking real people who have a boldness that can’t be contained, to join the movement and tell us what they are made of at www.madeofblack.com. I am made of passion, I am #madeofblack, what are you made of? Share the attitude. Leave your mark.”
Judith Osei Ampofo, Acting Marketing Director, GGBL said: “The Guinness #madeofblack campaign will showcase a cross section of real people and the true stories behind them. The creative ones, the entrepreneurs, the dancers, the singers, the artistes, the dreamers, the doers; people united by their shared attitude.
“#madeofblack is not about colour, it is an attitude that epitomises the individuals who aren’t afraid to express themselves. Guinness is an iconic beer that isn’t afraid to express itself either and only Guinness has the heritage, quality and uniqueness to bring this #madeofblack campaign to Ghana. We’re now counting down to the MTV Base Hour Black, which will take place on Wednesday 8th October celebrating everything, #madeofblack. So make sure you get involved and share your #madeofblack attitude.”
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